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Case Study: How Timberland Used a Smart Sustainability Story to Launch a Hot New Line (Includes Tactics & Lessons Learned)

A perfect example of value add though the tracking and certification of materials

A great case study I came across the other day. Imagine what would be possible in a World where we could apply this type of certification and validation, make it globally scalable and for any type of material. Now imagine if it all were trusted and secured with the power of Blockchain!

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