Here is extract of the blog
"Right now the wood products industry does this through certification and labeling. But what if the tree-cutter’s neighbor donates a couple of logs grown on unsustainably managed land? Different certification organizations deal with such cheating in different ways, forcing timber companies to choose one labeling system or another. This, in turn, leaves the companies vulnerable to getting locked into one system whose governance begins acting like a monopoly and ramps up labeling prices"
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